“Not having a mobile optimized website is like closing your store one day each week” -Social Monitoring
While E-Commerce is a booming industry that is growing by the day (especially in Europe and Asia), the sector that had the most growth over the last two years is Mobile Commerce, or M-commerce. In fact, M-commerce is grossing a 15% annual growth (and exploding even more in certain parts of the globe). According to the newly released 2016 Mobile 500, by 2020, almost half of E-commerce business will be done via mobile. Optimization is key to tapping into the M-commerce market and it’s not too late to get ready.
What’s interesting about M-commerce is where it happens. One might think that these are purchases that consumers make when away from their PCs, but 77% of all mobile searches happen at home or at work. Mobile users have a far more intimate relationship with their devices than their computers, and marketing strategies need to move forward with this in mind. 81% of smartphone or device purchases are made spontaneously, and 63% of users expect to do even more shopping on their mobiles in the next few years. Mobile users aren’t shopping with their devices because they’re obligated to- they choose to.
Over one third of the world’s population who have access to the internet access it via mobile devices, and 58% of smartphone owners have already used a mobile device to purchase online. What does this mean for your E-commerce? It’s time to get your site appropriately optimized for mobile, and that means different mobile devices too.
If the statistics around mobile didn’t surprise you, you might be surprised to learn that the likelihood of a consumer purchasing goods on a tablet is three times higher. What’s more, tablet users are likely to use their tablet to purchase online at least once per week, and more than half state that they would prefer to shop on their tablet than on a PC.